If you love to cook, you know the key to a producing great dish starts with planning, preparation and the right ingredients.  Creating a perfect home sale solution is no different.  You can put together a bland, quick meal – start with appraisals, add a few inspections and disclosures, and you have a ‘ho hum’ home sale dish…..But you want a home sale solution with flavor.  You want to create an optimum solution that results in the customer selling the property for the most money in the time available while leveraging the cost.  The recipe below is guaranteed to provide flavorful results!Planning:  First, establish the program objective. Sell the property on the open market by way of an amend from zero, buyer value option or amended sale.  Emphasizing, and sometimes, making this a mandatory event is critical. The tone and direction of everything you do is predicated on achieving this goal.  Home sale programs should focus less on the appraised value process and emphasize a strategic initiative of working closely with the primary stakeholders (the transferee and listing agent) to design marketing strategies that help the customer realize an acceptable offer.  Historically, the focus has been to help the transferee obtain a higher outside offer.  However, we have allowed transferees to expect a guaranteed offer first. In other words, the appraised value offer became the ‘be all to end all’ program of choice.  Optimizing the efforts through a planned series of action steps must be the objective.

Preparation:  Selecting the right real estate agent who understands the relocation process and the complexities is important.  Transferees often rely on recommendations from family and friends when they first learn of their relocation.  However, transferees are not a typical seller.  This is where Capital Relocation Services expertise comes into the recipe.  Capital’s supplier selection process provides the transferring customer referrals from high performing agents/ brokerage firms who embrace Capital’s vision to provide the highest quality of service and commitment for our customer.   

Ingredients: Now that we have the right agent, it’s time to add the remaining ingredients-–a pinch of realistic price setting, a dash of creative marketing strategy, and a splash of cooperative collaboration with the major stakeholders (the transferee, the agent and Capital Relocation Services’ consultation) and in my experience the result will be an offer from a buyer!  �
Remember, the appraised value offer remains a solid way to help transferring employees, but it is still a very plain dish.  Spicing up process with an effective marketing strategy and a focus on helping the transferee secure a higher offer sale is akin to spicing up a meal with the perfect blend of ingredients.  

The secret ingredient in all this?  Changing and reshaping your own perspective on what the home sale program should be. At Capital Relocation, we feel it should be an integral part of an overall process – The Low-Stress Relocation Process. That’s the secret ingredient  that enables our clients to transform their relocation programs from a cost center and a headache into a significant competitive advantage as they confront the “Talent Wars.”

Thought:  Email me at jreeves@caprelo.com