By John Reeves, CRP, Director of Client Development

Recently my colleague Chris Finckel blogged about a challenging decision many transferees face today.  The title of his blog referenced a song by The Clash-Should I Stay or Should I Go?  I loved this Chris! One of my favorite Rolling Stones songs was playing recently -You Can’t Always Get What You Want.  “…You can’t always get what you want, but if you try sometimes you just might find, you get what you need…” 

This concept might be the new reality for many real estate sellers as they navigate through volatile economic waters.  The ability to adjust to economic currents and refocusing their objective of setting the right marketing strategy to sell should become the realistic expectation.  The root meaning of “real” as defined by Merriam-Webster – \ˈrē(ə)l\ Function: adjective “Not artificial, fraudulent, or illusory”. 

Many sellers base their worth or want because of what they paid, instead of adjusting to the realities of the market.  Sellers often make the fatal mistake of setting the initial listing price unrealistically high so that by the time they reduce the price, it is too late. Capital Relocation Services supports corporations using The Low-Stress Relocation Process™ to assist relocating employees by developing marketing strategies and pricing recommendations to maximize the effectiveness of selling their home.  

I know this will be painful and difficult for some sellers because they know what they want.  However, by keeping a realistic mind set you just might find, you get what you need.