Jim Finch knows real estate!
September 5th, 2008
I still don’t know what I want to do when I grow up!
Let me hear from you with your thoughts and interests: jfinch@caprelo.com.
Firms that primarily utilize an appraised value program (AVO) are inundated with upset and even angry employees complaining about the “low” appraised values. On top of that, CFO’s of the same companies are finding it harder to approve massive loss on sale amounts on inventory homes. Is a switch to a Buyer Value Option (BVO) program the right move at this time?
Concurrently, firms that rely on the tried and true BVO program have transferees tied up in the marketing of homes for extended periods of time as they search for that ever elusive market value that meets his or her needs. Will shifting to an AVO program, giving the employee a guaranteed out, be the panacea that each party is searching for?
The answer to both questions is a resounding NO. Hopefully, when policy makers chose their home sale program, they took careful consideration of the fairness of the benefit and how it fits into their corporate culture and overall strategic objectives. Most have done thorough benchmark studies to remain competitive in their respective industries. A knee jerk reaction during times of uncertainty in the market will not result in happier employees, cost efficiencies, or differentiate you in the marketplace. Stick with what works for and fits into your company’s plans for the long term.
In the meantime, look to “tweak” your policy without changing the intent. Investigate more loss on sale programs or offer mortgage subsidy programs to enhance buying power in the new location. Grant exceptions for temporary housing and household goods storage as marketing times increase. Offer buyer or broker incentives, even in BVO programs, to set the properties apart form the competition and move them quickly.
Keep the main facets of your policy intact while offering minor adjustments for the marketplace fluctuations. We know the real estate market will eventually turn upward again and your current policy will be right where it needs to be without changing a thing.
The market is more complex that it’s ever been – on both the real estate side and the talent side. However, don’t overreact – don’t even “react”. Complexity brings with it great opportunity to transform your challenges into long-term, sustainable advantages. That’s what we do every day at Capital. If you’d like to get some ideas to navigate these challenges – just send me an email, I’d be glad to help.
I’m going to use The Low Stress Relocation Process™, Capital’s unique process for managing relocation as the prism. So, let’s start with one of my days from last week – Thursday.
Step One: The Relocation, Recruitment and Retention Review.
It probably won’t surprise you that we focus on relocation, recruitment and retention of our own staff,. A delightful part of my day involved approving the promotion of a Capital employee and discussing his future development with his leadership team . You likely wouldn’t trust us with your employees if we can’t ‘get it right’ with our own!
Step Two: The Policy Developer
Part of my day was spent reviewing the relocation program for a prospective client. We created a spread sheet comparing their program against “best practices”, including recommendations. The results – $112,000 in annual savings. Now that deserves a WOW!!!
Step Three: The Productivity Multiplier
A new technology client is in the final stages of implementing their new program. Part of Thursday was spent finalizing a Master Service Agreement (contract) with specific Service Level Agreements important to both Capital and the client. We are now ready to begin assisting their transferring employees.
Step Four: Low Stress Logistics
All too often, I spend time discussing strategies with clients on today’s abysmal real estate market. Today was no exception. The challenge was an executive relocating for a second time in less than a year. She still owns two properties from these prior moves, and the client needs a solution that will fall outside their current policy. We find one and begin executing the strategy.
Step Five: Knowledge and Wisdom Capture
You may know that this part of our process with our clients involves reporting. Thursday, a Capital ‘key’ supplier met with us for the annual review. We had a lively discussion on process, reporting and business results. We agreed to several refinements and additions to the reporting package so that we both come away with a clearer understanding of the real results. In addition, the supplier provided an excellent training session for our team members. Capital does this exercise with our suppliers – our clients do it with us.
¦lt;br /> Step Six: The Results Refinement Process
My day started here. A colleague and I met with representatives of a long term client in the morning for two hours to review the results or their program. We participated in a group setting of brainstorming yet another real estate challenge relating to a new employee is having in their old location by personally interviewing the employee. The meeting introduced new services that will save the client $75,000 a year through policy changes, and address the needs of the individual transferee and his family.
Whew – it was a busy day. I did all the things I love to do. Interaction with clients, customers, suppliers and our own employees in positive, solution oriented ways. I hope you enjoyed this view into my work life. Look for future posts about other Capital employees who play important roles in the providing a low stress experience to our clients relocating employees.
George Herriage
gherriage@caprelo.com
Here is an easy I.D.E.A to use to get you through the bureaucratic mazes and help your organization implement good ideas.
Introduce your idea
Focus, focus, focus! Don’t begin with something generic, “This idea will make things better.” Start with something tangible and meaningful to the organization., like: “This idea is estimated to decrease our operational costs by $150K per year,” or “…projected to increase employee satisfaction by 15%”.
Demonstrate how the new idea would work
Go visual! While a 10-page description might be appealing to some, humans are visual creatures (hence the wisdom that a picture tells 1,000 words). A better approach is to provide a graphical representation such as a flowchart, process map or even a scale model. Make it appealing and easy to understand.
Explain why the idea is an improvement over current practice
Provide copies of your analyses so that everyone can see that you have thoroughly examined the current process/practice. Stay focused on the positive attributes of the improvement rather than honing in on criticizing the current process/practice.
Attend to criticism and be prepared to respond to questions
Prepare. Have a respected colleague review your information and identify enhancements that can be made for content and clarity, and key areas where questions might arise. During the time you are presenting the idea, don’t assume that any criticism or questions that you receive are attacks on you personally. Rather, take such criticisms/questions as a sign that the decision makers are engaged and listening to what you are saying! Document the issues that surface so that you can be sure to follow-up and address them specifically with the individual that raised them.
It’s time to get noticed! By using the tool above you can more effectively introduce, communicate and ultimately implement your ideas.Terry Gothard
tgothard@caprelo.com
I’ve been thinking about “customer service,” since our department at Capital is responsible for presenting results from our surveys to a variety of audiences. ‘Customer service’ (also known as Client Service), as defined by Wikipedia: “The provision of service to customers before, during and after a purchase.”
We’ve learned a lot in the past few months. For instance: ¦lt;br />
One of our former challenges was providing customer service results to our prospective clients with minimal understanding of their strategic initiatives, productivity goals, and cost management challenges. In responding to questions related to transferee service, for example, without specificity in the question, we were faced with difficulty in selecting not only on the content of our response, but on the best way to present it so that it provided an accurate snapshot of ’service’. We overcame that challenge by adapting the “Low Stress Relocation Process” into our interactions with prospects. What a difference! We now respond with the right visual display and the right amount of detail.
I’m often reminded of one of the best definitions of customer service that I’ve seen: I want what I want, when I want it. Not too much, not too little – just right. While it’s certainly difficult to receive that type of service, the key to getting it (or as close as you can) is to ask the right questions before looking for the answers. We have a philosophy at Capital that says the value of a good question far outweighs the value of a good answer.